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BRAND’S® is the main sponsor for the movie Long Long Time Ago


This Chinese New Year Season, BRAND’S® brings “Nourish the Ties That Matters” to a new level with the sponsorship of the movie Long Long Time Ago by Jack Neo.

A story about a woman who singlehandedly brought up her children during early years of Singapore’s independence, this heart warming movie is the must-see entertainment event with family and friends this Chinese New year.



LONG LONG TIME AGO narrative spans from 1965 to early 1970s, as the story follows a family as they journey through the years from Kampong to HDB, which parallels Singapore’s early growth. On 9 August 1965, the protagonist of the story, Zhao Di (Aileen Tan), was driven out from her husband's family. At the same time, she was pregnant and due anytime. On the night she was driven out, she also gave birth to a pair of twins, Shun Fatt and Su-mei. Su-mei was born with 2 moles on her face, and this is said to bring extreme bad luck and misfortune to the family. Under immense pressure, Zhao Di has to give Su-mei up to another family. With intense sadness and determination, Zhao Di needs to persevere and had to make a better life for the rest of her family.


With Zhao Di’s indomitable spirit, and with the help of her family, they went through adversities, witnessed the changes through the years, and accompanied every step of the nation’s growth in its early years.

First 40 Brandsworld members to purchase $300 in a single receipt from our e-store will get a pair of in season movie tickets to watch Long Long Time Ago. Shop at BRAND’S® E-store now!

Follow us at BRANDS SG Facebook page to stand a chance to win tickets to the movie!